Friday, 19 March 2010

Meta Tags importance in Search Engine Optimization


As this is described in previous posts that meta tags can boost up traffic for your website and you can be top of differnet search engines. So, I will explain that what the meta tags are and how they work??


Meta tags are hidden HTML tags placed in the <head></head> section of a web page. These tags are used to describe various aspects of a web page like Keywords, Description, Author Info, Copyright info and much more.


In terms of Search Engine Optimization there are two Meta Tags which are really important and these are Meta Keywords and Meta Description tags.


Sample Meta Tags:


<HEAD>
<TITLE>Meta Tags</TITLE>
<META NAME=”description” CONTENT=”This line will be displayed in search results below the title”>
<META NAME=”keywords” CONTENT=”keywords, meta tags, meta tags seo”>
</HEAD>
<BODY>


Meta Description Tags


The content of meta description tag is displayed below the title in search results however now a days this info is ignored by most search engines as meta description tag is often misused with misleading or even false information about a page.


It doesn’t mean that we should stop using this tag as some search engines still index the contents of meta description tag for its search results. If we don’t specify meta description tag, the search engines will usually extract first few lines from the body text.


Normally search engines will index the first 140 – 160 characters of meta description tag content. I would suggest use the description thats sells the page and make sure its the summary of the page content.


Meta Keywords Tags


As the name suggest Keywords are the important words and phrases which describes the content . Actually, keywords represent your contents that what sort of data it contains but remember that irrelevant keywords can place you at millionth page in any search engine.


But, Content is the king, most of the search engines rely more on the content and if you use the keywords in meta tags its an advantage and help search engines to correlate the most relevant information to display in search results. Before selecting the keywords do some research as described in my previous post.

13 comments:

  1. You are now listed on FAQPAL19 March 2010 at 23:35

    Meta Tags importance in Search Engine Optimization...

    Meta tags are most important thing for search engine optimization. Here I will tell you the importance of meta tags in search engine optimzation. with the help of this, you can be at the top of search engines...

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  2. What a great resource!

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  3. So you know you need to get your website on page one of Google to get more business, but how do you choose an effective SEO company that won't take your money and deliver no results?

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  4. There is no use with Meta keywords tag in Google and Yahoo had also removed its priority on them! Keyword in domain name, Title Tag, Description and h1 tags are considered to be some important on-page factors!

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  5. As far as I know meta tags don't hold that much position in SEO as it was but still yahoo gives importance to meta keywords tag compared to google.

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  6. like it thanks admins..

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  7. deals and coupons2 July 2010 at 03:37

    I like this post very much.but  plz tell me on page techniques of SEO.

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  8. I think google is starting to punish some article writers, I was just looking at a guy who has almost 3000 articles published on just one article site, and tens of thousands of articles published at other article sites, he has been working years to accomplish this and Google just dropped his site to PR 2. So having thousands and thousands of inbound one way links is not doing him muc

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  9. How to optimize keywords for search engines | Adsense Tips & Tricks15 July 2011 at 08:56

    [...] Title Tags [...]

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  10. How to optimize keywords for search engines | Adsense Tips & Tricks15 July 2011 at 08:56

    [...] Title Tags [...]

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  11. How to optimize keywords for search engines | Adsense Tips & Tricks15 July 2011 at 08:56

    [...] Title Tags [...]

    ReplyDelete
  12. How to optimize keywords for search engines | Adsense Tips & Tricks15 July 2011 at 08:56

    [...] Title Tags [...]

    ReplyDelete
  13. How to optimize keywords for search engines | Adsense Tips & Tricks15 July 2011 at 08:56

    [...] Title Tags [...]

    ReplyDelete