Link building is a major part of SEO and that can be done through many ways. Buying links is one of them and most of the webmasters do this for two purposes mostly. Some of them wants to build true backlinks to get higher ranking in SE and others buy links to up their Page Rank.
We know that the Buying links can gift a huge number of backlinks very quickly as compared to the organic method of backlink building but this can be very dangerous for your website that can be penalized by Search engines. Google has officially announced already that if someone buy backlinks to just increase Page Rank or to use these links for spamming, not only these links will not be count for SEO purpose but he will be penalized by the Google.
It does not means that the links, that someone buy, are used for increasing PR purpose. However you should aware that google has very powerful Link Detection strategies. For example If you are overcrowding your Blog Roll or you have gained a very large number of backlinks in no time, then Google can consider this as spamming or they can penalize your website due to violation of their TOS.
So far we have discussed the demerits of buying links but it does not means that we should not buy links. Links are still valid for the ranking but we should keep in mind that we make our links as Google wants. Google has defined very well for those who buy links can make their links valid by (Full Detail)
- Adding a rel=”nofollow” attribute to the <a> tag; or
- Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file
So, we conclude that we should be aware of the right method of buying backlinks and using them in an SEO friendly way otherwise you may get banned from Google.
I don't think there is, I think the only people who are against it are Google and Google's fans.
ReplyDeletePerhaps Google considers blogroll overcrowding as spamming because you have built too much links. I have heard about google penalizing some sites because of too much backlinks. We have to be very cautious when we are building links and we must know the limits when we do SEO.
ReplyDeleteGoogle can spot a huge amount of backlinks? Is that for real? I have some trouble digesting that.
ReplyDeleteLet's take a scenario where someone's post goes viral, and everybody's sharing it in their blogs. The number of backlinks to the post are bound to explode, will Google then ban the post?
Please let me know.
Jimmy
It is tough for Google to see which links are bought, and which are organic. I believe that paid links do have a place in SEO, but you must be careful not to add too many links at once. Organic linking progresses at a slower pace, so you need to bear this in mind.
ReplyDeleteI haven't given too much thought regarding paid links, but at the moment I'm personally against it. I think there are many other ways that are more beneficial and lasting to build links then buying.
ReplyDeleteSo I just bought a link on a site that gets some pretty steep traffic, and I have seen some pretty good results from doing that. Would it be a mistake to go ahead and purchase another one to increase my traffic?
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