Google’s algorithm for ranking websites is one of the greatest mysteries on the planet. While webmasters are still locating how easily the sites could be ranked by Google, the Mountain View Company has added yet another factor to its ranking algorithm. Yes, now if you wish to get better ranking from Google, then your loading speed of your site page must be fast, because page loading speed is now a factor in search result ranking.
Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team wrote -
Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.
But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value on speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites,” they explained.
Although it is an important factor, not too many are contend with this sudden update. Actually this feature is live for quite some now, but the official announcement is made now by Google. It is now live for English version of Google.com and perhaps will be rolled for other local version soon. Google also shares some of the Webmasters tools to check out the speed such as Page Speed, YSlow and WebPagetest.
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