Impossible, right? Not really worth the time, right? Wrong on both accounts.
Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms?
Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.
Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.
One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.
This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword "shoes", if a user is really looking for "Nike running shoes", the site has wasted money on that search.
Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has "earned" it's way to the top of the rankings.
By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the "noise" and are focused on the "signal" i.e. the product or service that your site is offering.
One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren't available.
Tuesday, 9 February 2010
How to get top position in Google
Wednesday, 3 February 2010
Ultimate SEO WordPress Plugin: All-in-One SEO Pack
I’ve talked to several bloggers who spend a lot of time working on optimizing their websites for search engines, and often without good results. This can be attributed to several things, but often times it is the result of a lack of SEO knowledge, or to many SEO plugins that overlap and conflict with each other.
If you have more than one SEO plugin installed to do various functions for your blog, you have to many SEO plugins installed. WordPress users actually have free access to a very well done plugin called All-in-One SEO Pack, which currently does everything out of the box. I don’t pretend to be an SEO expert, but then again I don’t have to be with this plugin.
What does All-in-One SEO Pack do exactly? I don’t know how better to describe it than to just say that it does everything! And the best part is that it doesn’t require any coding work. You can actually control everything from the Options panel of your WordPress dashboard.
Here is a screen shot of what my options panel looks like:
By default, Wordpress will use your blog’s tag line for the description and keyword tags. With this plugin, simply enter your homepage information once (name, description, keywords, etc.) and it will automatically add the information provided to your homepage’s meta information. This determines what search engines will display when your blog’s homepage shows up in search results.
For your individual posts, you will want your meta information to be customized to each individual post you do to help get the most optimal indexing with search engines. This plugin allows you to set everything up to happen automatically, or you can do it manually on certain posts if you wish.
Here is a look at the menu placed on your Write panel to enter your individual post information:
- Titles Tags – By default, WordPress will add your post title as the title tag for the individual post, but this is not always ideal. One thing a lot of successful bloggers do is target their title to their readership, but use a different title tag which targets search engine traffic. When the search engines spider your blog, they pull the meta title tag, not the post title. With this plugin, your Write panel will now display a field to enter a custom title tag that the search engines will use, but your readers will never see your meta title unless they view your pages source.
- Meta Keywords – By default, WordPress will use your category assigned to your post as the keyword, but we all know this is often not a great indicator of what the post is about. All-in-One SEO Pack also provides a keyword field that you can enter in your own keywords, but it also allows you to automate this process if you wish. Because you can integrate it with the Ultimate Tagging Warror plugin, and UTW allows you to automatically assign your categories as tags, you can actually have this plugin insert your UTW tags (which includes your categories) as your meta keywords automatically. (Be sure to set UTW to not automatically use tags as meta keywords because you will then have duplicate keywords). This will also go through and update your older posts with keywords.
- Meta Description – The meta description is the description that the search engines will use when displaying their search results, so this can be just as crucial as your title when it comes to getting web surfers to click over to your website. In the Write panel, this plugin gives you the option of inserting a custom description of your post, but that could be quite tedious very quickly if you write a lot. This plugin also offers another solution that I haven’t found on any other SEO plugins, and that is the ability to automatically insert the first 160 characters of your post as the description.
Other features include the ability to automatically exclude your sites categories and archives from being indexed (to avoid duplicate content being indexed) without the use of Robots.txt. This is extremely useful for bloggers that don’t know much about making a Robots.txt file to guide the search engine spiders through your blog. You can also set your title formats to look exactly the way you want them to (posts, tags, pages, search results, archives, and even categories).
How do I set up the All-in-One SEO Pack plugin? It couldn’t be easier. Just upload the plugin and activate it and you’ll be all set to start using it. This also means it is incredibly easy to update the plugin as well, which will be extremely handy because the author releases updates regularly (sometimes several a week). Some may not like that, but I look at that as an author who is committed to making his plugin the best one available.
I have to say that I couldn’t be any happier with this plugin as it is. It is constantly getting new features and more integration added each week it seems, and it already combines the best of other SEO plugins while and some unique features as well.
If you aren’t already using it, I recommend you deactivate your SEO plugins and give this one a shot for awhile. If you are using it, I recommend you upgrade to the newest version, as the one you have is probably outdated.
A complete list of blogging software and blog generators of 2010
Anyhow, here is a great list of all blogging software or blog genrators. Please comment on this post and tell me any other blogging software or blog generator.
Free hosted
You can create your blog without paying for hosting or domain name.
Blogger
Blogs Arena
Live Journal
MSN Spaces
tBlog
Vox
Wet Paint
Wordpress
Free & requires hosting
This software is free but you will need hosting and a domain name
B2Evolution
Bblog
Blog CFM
Blojsom
Blosxom
Life Type
Moveable Type
Serendipity
Wordpress
Pay requires hosting
This software you have to pay and also host yourself
Pay hosted
There is a charge for this software, but you don’t have to pay for hosting
All CMS blog software
Tuesday, 2 February 2010
About Hits, Pageviews, Impressions, Unique visitors
There are various of terms when it comes to calculation of web traffics. Some statistics give you report in terms of daily and monthly unique visitors; some provides more – Pageviews, Hits, etc. You could have heard webmasters claiming their sites to have more than 1 million hits a month. But how big is 1 million hits, does that means they have 1 million visitors every month? Here’s a brief explanations for those who are confuse how figures in these web statistic terms are generated.
Hits
Measuring traffics in hits usually returns you a proudly large number. Hits is also known as request and it’s the total number of files loaded when a single page is requested from the web server. So how hits are calculated? Picture this – a single web page with 20 images (transparent.gif, header-background.gif, etc)is loaded, that’s 20 hits for starters. The web page has 10 photos (jammie.jpg, group-photo.jpg, etc), that’s another 10 hits. if you add up the CSS files, Javascript files and all the external files, each time a web page is loaded, it can easily build up more than 50 hits. If you clear cache, reload the page, another 50+ hits again.
Hits are rarely used to to judge a website’s traffic nowadays as they are not really accurate. The numbers are big and certainly cool, but generally useless.
Pageviews
Pageviews is a calculation of how many times a page is viewed. Say a visitor lands on your main page, that’s 1 pageview. Same visitor clicks to About Us page, that’s another pageview. By dividing total pageviews with total unique visitors, you can get an idea how many pageviews each visitor generates.
Impressions
Impression is more or less a marketing term, normally calculated in bulk of 1000. It counts how many times a element (image, text, video) appears on a web page. If a advertisement network is paying $3/CPM (Cost Per Thousand Impressions), that means you are getting paid $3 when the banner appears 1000 times on your web page. Adbrite is also a cpm based ad network that can monetized your website.
Visits / Unique Visitors
Visits is normally equivalent to unique visitors. Think of it as the number of different people (different IP) that visits your web page. Visits or unique visitors are the most essential numbers of all, when it comes to determine the traffic of a specific site
Top rated Free Wordpress SEO theme eMoms Legacy 1.0
This theme has been rated 100/100 in regard of seo. So, download it, install it, configure it and enjoy seo for your wordpress blog.